Enterprise products aren't exactly sexy, but hey the good ones are at least smart. And, AND, some people find that real sexy. So, to promote Chrome for Enterprise we went straight to the smart-sexy differentiators. And since the campaign was running as targeted Youtube preroll, we didn't waste any time with our enterprise sales pitch —  Chrome is Safe, Simple, Easy, and Secure for Business.

 

Role: Creative Director and Copywriter

Client: Google

Agency: Lonelyleap

Director: Anne Hollowday