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mini x THE LATE SHOW

One day while I was sipping La Colombe and enjoying the laid back, everything-in-due-time atmosphere of a modern advertising agency, my account director came traumatically barreling down the hall. He had acquired a last minute Late Show integration for later that week and it was clear I would need to quickly finish my cold brew. We went from zero to outrageous in 3 days flat, and according to the only positive Youtube comments I have ever seen and likely have ever existed, we nailed it.

Role: Creative Director and Copywriter

Client: MINI

Agency: Universal McCann

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