I was sent, and ate, a lot of free Hershey's Kisses when I worked on the Hershey chocolate account. It was through this divine chocolate intervention that one day I came to realize the popular heart hand gesture looks exactly like an upside down Kiss. So we made a film to spread the gospel and introduce the new gesture. The brand loved it and the gesture became the logo mark for all Kisses work going forward. 

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Role: Creative Director, Copywriter

Client: Hershey's Kisses

Agency: Universal McCann

Director: Nick Bentgen