With the help of our friend BIG DATA we discovered people love Hershey's Kisses, they just don't always have a reason to buy them. We set out to find real families with simple Hershey's Kisses rituals and prove everyone can have a reason to enjoy Kisses chocolates all year long. A personal win of mine was telling the Noble Family's story, which was the first piece of Hershey content/advertising/etc to feature a member of the LGBTQ community.

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Role: Creative Director

Client: Hershey's Kisses

Agency: Universal McCann

Director: J.M. Harper