You might have heard, but MTV doesn't just play music videos anymore. In fact they play a lot of movies. And sometimes they even play movies inspired by music videos, like the Ariana Grande Thank You Next movie marathon, but that is a story for a different day. Kitty Bits was, in fact, as ridiculous as it looks. Movie trailer promos and bumpers, but you know, with cats. Each was themed for the specific movie it was promoting. And they said we couldn't get Gen Z to watch TV again, pshhjh.

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Role: Cat Dad (Creative Director) and Copywriter

Client: MTV

Agency: Fake Love