As the broadcaster of the Olympics, Comcast quite literally can bring the inspiration of the games into the lives of million of people across the country like no one else can. We used the Olympic Games to launch the Team of Tomorrow initiative, a campaign empowering the next generation to pursue their dreams in an increasingly digital world, whether they're sports related or not. Comcast committed 1 billion dollars to empower the Team of Tomorrow.

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Client: Comcast

Agency: 72andSunny

Director: AG Rojas