Instagram was always a pretty place to look at things, but with over 1 billion daily users it became a platform to push culture forward.

​

We launched this global campaign as a social experiment, sourcing, creating, and airing each themed spot in less than 24 hours to showcase the speed of culture and creativity buzzing through the app every day.

​

We ran the campaign with a complimentary anthem spot featuring some of our favorite creators and global OOH.

​

Press:
Adweek

Muse

​

Role: Creative Director

Client: Instagram

Agency: Ogilvy

Directors: Morgan Harary and Tim Brown