The fun thing about working at a TV channel is the ad sales team will sell your show to whichever brand gives them the most money and then, suddenly, you're legally required to make what the devil calls, "an integration."

But sometimes, rarely, maybe once ever, the integration does the integrating for you. So instead of brainstorming how you're going to talk about Wheat Thins for 30 seconds, you realize you can instead just read the Wheat Thins brand positioning document for 7 minutes. The devil truly gives his best integrations to his strongest and also laziest soliders.

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Selected Awards:

Cannes Lion Gold

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Role: Copywriter

Client: Wheat Thins

Agency: In house at Comedy Central